Small Biz Sees Less ‘Green’
One in three small-business owners in the US say the economy has negatively affected their plans to become more “green,” and 67% do not think their customers are willing to pay more for environmentally...
View ArticleOnline Ads to Decline 5% in 2009
Though online advertising in the US grew by more than 10% overall in 2008, the dramatic slowdown in the fourth quarter has prompted media analyst Screen Digest to forecast an overall revenue drop of...
View ArticleFirms Expect 15% Bottom-Line Boost from Wireless
Nearly half (45%) of business decision makers in the US believe that wireless applications are “important” or “essential” to remaining viable in today’s highly competitive marketplace, and more than...
View Article‘Audit’ Shows Tax Services Ad Spend Up, Financial Services Down
As this year’s US deadline for filing income taxes fast approaches, a timely audit (pdf) by The Nielsen Company finds that tax services companies spent $220 million on ads in 2008, an increase of 11%...
View ArticleTop 10 Network & Cable TV Show Websites – Week Ended 04-04-09
FOX’s American Idol is the #1 ranked TV show website among broadcast and cable networks. Nickelodeon’s Spongebob was the #2 most visited site followed by ABC’s Dancing with the Stars ranking at #3....
View ArticleTop 10 Cable TV Show Websites – Week Ended 04-04-09
* Comedy Central’s South Park was the #1 ranked TV show website among the cable networks (adults only). Food Network’s Paula’s Home Cooking was ranked #2 followed by Comedy Central’s The Daily Show...
View ArticleTop 10 Network TV Show Websites – Week Ended 04-04-09
ABC is #1 among the Broadcast network rankings. CBS is #2. FOX’s American Idol is the #1 ranked TV show website among the broadcast networks. ABC’s Dancing with the Stars was the #2 most visited site...
View ArticleBehind the Curve: Week Ended April 10, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleMarketing among Most Agile Company Functions
Though an overwhelming majority (88%) of global executives believe that organizational agility is important to business success, 27% say their company is at a competitive disadvantage because it is not...
View ArticleConsumer Confidence Rebounds in April; Job Fears Persist
Reversing seven months of crumbling confidence, Americans’ economic enthusiasm rallied this month as the RBC CASH (Consumer Attitudes and Spending by Household) Index hit 38.3, a 30.1-point jump from...
View ArticleTop 10 Favorite Fast Food Chains: McDonald’s Still #1
McDonald’s and Burger King remain America’s #1 and #2 most preferred fast-food chains, while Subway unseated Wendy’s in 2008 to nab the #3 spot, according to research on the quick-service restaurant...
View ArticleYounger US Demos 12% Less Likely to Tweet
The majority of Twitter users worldwide are age 35 or older, and young adults ages 18-24 make up only 10.6% of the Twitter population in the US and are less likely than the average user to Tweet,...
View ArticleTop 10 Broadcast Media Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Sports Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNew Smartphone Ad Formats Fuel Higher Awareness
Nearly four in 10 (38%) US mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a research report from Brightkite and GfK Technology, which...
View Article‘Power Moms’ Comprise 20% of Online Population
Power Moms – women between the ages of 25 and 54 with at least one child and who participate regularly in online activities – currently represent 19.2% of the active internet population in the US and...
View ArticleTop 10 Social Networking Websites & Forums – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Video, Multimedia Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleUS Trade Deficit Rises 5.4%
The Bureau of Economic Analysis of the Department of Commerce reported this week that the US trade deficit rose 5.4%, from $26.1 billion in February 2009 to $27.6 billion in March 2009, writes Retailer...
View ArticleGoogle Still #1; MSN Shopping Search Grows 615%
The total number of US searches in April 2009 increased 4.4% year-over-year, with Google Search firmly holding the #1 search-provider spot when ranked by total searches, according to Nielsen Online,...
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